Skip to content


Your cart is empty


For priority access to launches, limited editions and subscriber exclusives.

Article: Buy Less Buy Better

Discarded Rum - part of Wingback's list of buy less buy better brands for 2022
wingback designs

Buy Less Buy Better

~ things we've seen that we think you'll like ~

Wingback logo

Since we began in 2014 we've always strived to make things the right way. Using exceptional materials that only get better with age, designed to be enjoyed for decades, not months. Less but better.

With gifting season in full swing, we felt it only fair to shine a light on other companies – large or local – that share these same principles.

Here's the Wingback team's curated list of products, services or experiences from brands we believe are doing things the right way.



Vestaboard messaging display combines the best of the physical and digital  with 132 'bits' » Gadget Flow

James Smith & Sons Umbrella

File:London - James Smith and Sons - 1819.jpg - Wikimedia Commons

Forestis Hotel - Italy

Forestis Dolomites (Italy): FABULOUS hotel & views (4K UHD) - YouTube


Isle Of Harris Distillery Gin

Isle of Harris Gin Review | From the Gin Shelf

Smoke and Salt - Tooting, London

Smoke & Salt | A Tooting Broadway Neighbourhood Restaurant, London, England

Hay Can Sofa

HAY Can two-seater sofa | twentytwentyone

1% For the Planet (personal donations)

1% for the Planet – Happy J's®

Hiut Jeans

Also the inspiration behind this list.

Best jeans for men: The Hiut denim company | British GQ | British GQ

Levin Iglut Glass Igloos - Finland

Finland's Levin Iglut Offers Northern Lights Viewings From Comfy Igloos

Bose HD700 Headphones

Bose Noise Cancelling Headphones 700 review: Bose's best-ever headphones? |  Expert Reviews

Lást Maps Wildlife of the World Poster

Dark Arts Coffee

Dark Arts Coffee - Russian Warship Go F*** Yourself

Frahm Ventile Thermal Storm Jacket

Lyaness Cocktail Bar, London

Eat and Drink at Sea Containers London | Sea Containers London Hotel

Tracksmith Meter Magazine

Meter Magazine for Tracksmith on Behance

Xiaomi 12V Cordless Drill

Xiaomi 12V Max Brushless Cordless Drill - Xiaomi UK

Discarded Banana Peel Rum 

Discarded Spirits Co. unveils its next release: Banana Peel Rum - FMCG  Magazine

Southbank Centre Food Market

28 Well Hung, Bbq, Southbank Centre Food Market

The End Of Everything (Book)

do you read me?! | Shop

Bellerby Albion Globe

Bellerby Globes - Specialist profile by Freude von Freuden | House & Garden

Artusi Restaurant - Peckham, London

15 of the best restaurants in Peckham | CN Traveller

MiiR Water Bottle

Delayed Gratification Magazine

Press | Delayed Gratification

Tumi 19 Degrees Carry-on Suitcase

Travel angle: 5 things we love about the Tumi 19 Degree collection |  Lifestyle Asia Kuala Lumpur

Naim Mu-so 2nd Gen

Mu-so 2nd Generation | The Premium Wireless Speaker Your Music DeservesGlerups Slippers

Glerups Slipper Review: The World's Best Travel Shoe - AFAR

Bremont H1 Generation Supernova

Hands-On Review - Bremont 40mm Supernova Integrated Bracelet Watch with  In-House H1 Movement

Wingback logo

Feeling inspired? Explore the Wingback Gift Guide here.


Shop the Wingback Gift Guide

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

All comments are moderated before being published.

Read more

African elephants via Elliot Paris via Unsplash
1% for the Planet

Why We're Donating 1% of All Sales to Fauna & Flora International

Wingback is signed up to 1% for the Planet, a global movement to support environmental causes. In 2022 that cause is Fauna & Flora International, the world’s oldest international wildlife conse...

Read more
Espresso martini in foreground with a city scape in the background - Photo by Agathe on Unsplash
brand collaboration

Espresso Martini Recipe: Best Coffee & Vodka Combinations

To celebrate our exclusive giveaway with Bournemouth-based Barista & Co we invited their artisan roasters to pen a guest post on their favourite coffee-infused cocktail, the decadent espresso m...

Read more